During E3, Sony unleashed its Greatness Awaits trailer packed full of references to both first party and third party games.

Well, Sony is upping the ante with its trailer by conducting an auction to give away a bunch of the rare, one-of-a-kind items from the commercial. Better yet, the auction isn’t conducted with actual currency. No, your Gold Trophies will be used to win prizes, instead.

Read More & Watch The Videos: http://www.ign.com/articles/2013/07/...win-rare-items

This is something that grabs a gamers attention, especially the people who really like getting trophies and feeling accomplished. This will also get the gamers to buy more games to earn the trophies, so its like a win win situation.