Sony has teamed up with Coca cola to market both brands , they are using the playstation Allstars brand to give away a few free Mi***ames that will get PS characters out there for casuals who download a random game.

"The game takes place on the PlayStation All-Stars Island and consists of a collection of smaller game experiences using themes from various PlayStation franchises. Games are based on successful PlayStation IPs Uncharted, LBP Karting, inFAMOUS and Gravity Rush. Players will be able to earn special Coke Zero moves within the game that make the impossible possible e.g. Drake and Cole enter the LBP world."

Kind of a interesting marketing ploy i just find it weird they didnt release it on playstation mobile