Reddit posted this blog post April 1st, and this simple idea has polarized the "pressers" versus the people that aren't pressing it. If you press it, you get a purple "flair" (whatever the fuck that is), and if you don't you have a grey flair. There are other colors but who cares. Will you be one of the mindless colored folk pressing the button the moment you see it, or will you wait and hope eventually people stop so the timer hits 0?